This is the new campaign we worked on together with Fahrenheit DDB Peru for American Colors. The goal was to show how children live spaces in a different way than the adults do.
Where we see a beautiful living room, they see a playground where they can play and that is why it is better to have a washable paint.
We worked on the design of the furniture and the mood of each living room to achieve two final sophisticated spaces that contrast with the children's desire to play.
All the elements were generated in 3D and the campaign includes prints, OOH and animations for digital.
Thanks to our friends of Fahrenheit DDB for trusting us again.