CGI Product Shot

We embarked on a captivating journey of capturing the essence of White Claw through cutting-edge 3D product photography. By utilizing the power of CGI rendering, we were able to showcase White Claw in its most alluring form, surpassing the limitations of traditional photography.

Agency

Girl&Bear at VCCP

Client

The Mark Anthony Group

About this Project:

"3D product photography provided us with complete control over lighting, angles, and perspectives"

Overall, the utilization of 3D for our White Claw product photography project proved to be the perfect choice. It enabled us to create stunning visuals, maintain utmost precision, and deliver exceptional results that highlight the product’s unique characteristics

Additionally, the 3D approach offered the advantage of time efficiency. With the ability to digitally reproduce the product, we saved valuable resources and minimized production time compared to traditional photography, all while achieving exceptional quality.

Credits

Thanks to those who made this project possible.

Agency

Girl&Bear The Makers at VCCP

Client

The Mark Anthony Group

Design Director

Phil Tee

Head of Art

Ezequiel Aprile

Head of Production

Lapi Lapidus

Executive Producer

Sebastián Lapidus