DRIVEN BY FANTASY

The Increasing digitization is gaining more and more influence on how the kids plays, where tablets, gaming consoles and other gaming devices are steadily replacing analog toys. This poses a problem for traditional toy manufacturers like Majorette. Havas Muchen invited us to create a campaign that lets Majorette prove one fact to the parents: The most spectacular playing experiences still happen in kids' minds thanks to their imagination. Full print production. Art direction, photography, CGI, rendering, retouching & compositing.

HAVAS MUNICH for MAJORETTE

BREAKDOWN

Photographer: Estilo3d
Digital Artist: Estilo3d
CCO: Eric Schoeffler
CD: Nicolas Becker, Andras Balog
AD: Walter Ziegler
CW: Michael Schöpf

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