The Increasing digitization is gaining more and more influence on how the kids plays, where tablets, gaming consoles and other gaming devices are steadily replacing analog toys. This poses a problem for traditional toy manufacturers like Majorette.
Havas Muchen invited us to create a campaign that lets Majorette prove one fact to the parents: The most spectacular playing experiences still happen in kids' minds thanks to their imagination.
Full print production. Art direction, photography, CGI, rendering, retouching & compositing.
HAVAS MUNICH for MAJORETTE
Photographer: Estilo3d Digital Artist: Estilo3d CCO: Eric Schoeffler CD: Nicolas Becker, Andras Balog AD: Walter Ziegler CW: Michael Schöpf