We present the new project we did for the Asian market collaborating with Havas Singapore for their client Bridgestone. The idea was to represent the passion for driving and speed through a captivating and dizzying image with a clear contemporary visual code that shows the virtues of the new Adrenalin RE004 tire. To create this image, the tunnel and the car were generated entirely in CGI where we use a moving 3D camera so that the speed effect looks real and increases the vertigo of the image. The final image was used in different formats for print & online and translated to 11 languages. Stay tuned to see our latest projects.
HAVAS SINGAPORE for BRIDGESTONE