A Sweet Burst of Flavor

Immersing ourselves in the essence of Juicy Fruit, a brand synonymous with joy and freshness, we set out to develop 3D characters that would truly embody its spirit.

Agency

DDB Chicago

Client

Wrigley`s

About this Project:

Our objective was to create a distinctive character style for the renowned brand, accompanied by three captivating 3D images, each brimming with delightful surprises.

Our talented 3D artists devoted their skills to sculpting, texturing, and rendering these characters, breathing life into their every contour. The final images showcase meticulous attention to lighting and shading.

We crafted a unique visual style, characterized by vibrant colors, dynamic poses, and infectious energy. These characters serve as the vibrant ambassadors of Juicy Fruit’s world.

Credits

Thanks to those who made this project possible.

Agency

DDB Chicago

Client

Wrigley´s

Art Director

Lapi Lapidus & Ezequiel Aprile

Executive Producer

Sebastián Lapidus